{"componentChunkName":"component---src-templates-post-jsx","path":"/blog/how-earnworthy-uses-polypane-to-audit-landing-pages-and-land-25-more-customers/","result":{"data":{"mdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsxRuntime classic */\n\n/* @jsx mdx */\nconst _frontmatter = {\n  \"title\": \"How Earnworthy uses Polypane to audit landing pages and land 25% more customers\",\n  \"cover\": \"/blogs/earnworthy/earnworthy.svg\",\n  \"date\": \"2020-08-17\",\n  \"type\": [\"casestudy\"]\n};\nconst layoutProps = {\n  _frontmatter\n};\nconst MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  let {\n    components\n  } = _ref,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, `We interviewed Nicholas Scalice, the founder of `, mdx(\"a\", _extends({\n    parentName: \"em\"\n  }, {\n    \"href\": \"https://earnworthy.com\"\n  }), `Earnworthy`), ` and creator of the `, mdx(\"a\", _extends({\n    parentName: \"em\"\n  }, {\n    \"href\": \"https://vrlps.co/FZZy2oK/cp\"\n  }), `GrowthMarketer.co`), ` newsletter about how he uses Polypane to be able to provide quick landing page consultations while focusing on both desktop and mobile.`)), mdx(\"h3\", {\n    \"id\": \"can-you-introduce-us-to-earnworthy\"\n  }, `Can you introduce us to Earnworthy?`), mdx(\"img\", {\n    alt: \"Photo of Nicholas\",\n    src: \"/blogs/earnworthy/nicholas.png\",\n    style: {\n      maxWidth: '20rem',\n      width: '33%',\n      float: 'left',\n      marginRight: '2rem',\n      marginBottom: '4rem'\n    }\n  }), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://earnworthy.com\"\n  }), `Earnworthy`), ` is a growth marketing consultancy that I founded in 2015. We're a small but mighty team of 5, and while we are technically based in Boca Raton, Florida, our work structure is fully remote. We specialize in one thing: Helping brands convert more of their website visitors into leads and customers using high-converting landing pages.`), mdx(\"h3\", {\n    \"id\": \"one-of-your-services-is-a-landing-page-audit-what-does-that-process-look-like\"\n  }, `One of your services is a landing page audit. What does that process look like?`), mdx(\"p\", null, `We do two types of landing page audits. First is a short, free audit that is used as a sales magnet. It has been a tremendous source of new business for us. The way it works is that people see our ads, or visit our site and request to have their landing page reviewed. I then create a 5-10 minute screen share video pointing out a few things I would recommend they do to improve conversions. I record using a tool called Loom, and I pull up the sites in Polypane so that everyone can see the mobile and desktop versions side-by-side.`), mdx(\"p\", null, `The other type of landing page audit we do is a paid offering. It's a similar process, but there are more steps involved, such as a speed test, reading level test, and sometimes a five second test. We use Polypane for this audit as well of course!`), mdx(\"h3\", {\n    \"id\": \"what-were-you-looking-to-improve-in-your-workflow-that-made-you-search-out-a-tool-like-polypane\"\n  }, `What were you looking to improve in your workflow that made you search out a tool like Polypane?`), mdx(\"p\", null, `The biggest challenge when doing landing page audits is that these days, landing page traffic is primarily mobile traffic, yet, we review pages on our desktops and laptops. I needed a way to review the mobile layout as well. And while I could always pull the page up on my mobile device, this wasn't easy to record and share.`), mdx(\"p\", null, `Polypane changed all that. It allows me to view both the mobile and desktop versions of a site side-by-side, and they sync as we scroll. I'm aware that this is like only 1% of the power of Polypane, but for me, it's a game-changer.`), mdx(\"h3\", {\n    \"id\": \"how-did-you-find-out-about-polypane-what-other-productmethods-did-you-consider\"\n  }, `How did you find out about Polypane? What other product/methods did you consider?`), mdx(\"p\", null, `I was searching for browsers that had more advanced features than regular Google Chrome and Polypane came up.`), mdx(\"p\", null, `Another method I had considered was using a Mac app called Reflector to mirror my actual iPhone screen to my desktop and then record the screen from there, while also keeping a desktop browser open. `, mdx(\"strong\", {\n    parentName: \"p\"\n  }, `Yeah, it's as complicated as it sounds. It hurt to even write that.`)), mdx(\"h3\", {\n    \"id\": \"how-do-you-use-polypane-during-your-landing-page-audit\"\n  }, `How do you use Polypane during your landing page audit?`), mdx(\"p\", null, `It's simple. I open Polypane, pull up the site to be audited, and record my screen using Loom. I don't have to worry about switching devices, as I can see the desktop and mobile versions of a landing page side-by-side that way.`), mdx(\"div\", {\n    style: {\n      \"position\": \"relative\",\n      \"paddingBottom\": \"53.41246290801187%\",\n      \"height\": \"0\",\n      \"borderRadius\": \"4px\",\n      \"overflow\": \"hidden\",\n      \"boxShadow\": \"rgba(20, 40, 50, 0.05) 0px 4px 4px, rgba(20, 40, 50, 0.05) 0px 1px 10px, rgba(20, 40, 50, 0.08) 0px 20px 30px\"\n    }\n  }, mdx(\"iframe\", {\n    src: \"https://www.loom.com/embed/bc66deb478cf4153a64a06a1935d2677\",\n    frameBorder: \"0\",\n    webkitallowfullscreen: true,\n    mozallowfullscreen: true,\n    allowFullScreen: true,\n    style: {\n      \"position\": \"absolute\",\n      \"top\": \"0\",\n      \"left\": \"0\",\n      \"width\": \"100%\",\n      \"height\": \"100%\"\n    }\n  })), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, `Nicholas has more landing page audits you can watch on the `, mdx(\"a\", _extends({\n    parentName: \"em\"\n  }, {\n    \"href\": \"https://www.youtube.com/channel/UCsUvL-W3vrnAGmAOUh3LM0w\"\n  }), `GrowthMarketer YouTube channel`), `.`)), mdx(\"h3\", {\n    \"id\": \"what-results-did-you-see-in-your-audit-after-you-started-using-polypane\"\n  }, `What results did you see in your audit after you started using Polypane?`), mdx(\"p\", null, `The most surprising thing was how many people asked me what browser I was using. People are always curious about tools, but in this case, it generated quite some buzz in the early days, when nobody knew about Polypane.`), mdx(\"blockquote\", null, mdx(\"p\", {\n    parentName: \"blockquote\"\n  }, `As for quantifiable results, `, mdx(\"strong\", {\n    parentName: \"p\"\n  }, `our closing rate from prospects to clients has gone up around 25% after we started using Polypane`), ` for the initial free audit.`)), mdx(\"p\", null, `I attribute this to the fact that people see more value in the audit video, since we’re able to focus on both mobile and desktop.`), mdx(\"img\", {\n    alt: \"Polypane showing Earnworthy's Unbounce editor and preview\",\n    src: \"/blogs/earnworthy/sidebrowser.jpg\",\n    className: \"imgshadow\"\n  }), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, `Earnworthy develops web pages using the Unbounce editor in the `, mdx(\"a\", _extends({\n    parentName: \"em\"\n  }, {\n    \"href\": \"/docs/browse/\"\n  }), `side browser`), ` and previews them on multiple sizes.`)), mdx(\"h3\", {\n    \"id\": \"whats-next-for-earnworthy-where-can-we-learn-more\"\n  }, `What's next for Earnworthy, where can we learn more?`), mdx(\"p\", null, `Apart from the landing page optimization business, I recently launched a free marketing newsletter where I share cool tips and tools like Polypane once per week. Check it out at `, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://vrlps.co/FZZy2oK/cp\"\n  }), `GrowthMarketer.co`), ` and subscribe!`));\n}\n;\nMDXContent.isMDXComponent = true;","timeToRead":3,"tableOfContents":{"items":[{"url":"#can-you-introduce-us-to-earnworthy","title":"Can you introduce us to Earnworthy?"},{"url":"#one-of-your-services-is-a-landing-page-audit-what-does-that-process-look-like","title":"One of your services is a landing page audit. What does that process look like?"},{"url":"#what-were-you-looking-to-improve-in-your-workflow-that-made-you-search-out-a-tool-like-polypane","title":"What were you looking to improve in your workflow that made you search out a tool like Polypane?"},{"url":"#how-did-you-find-out-about-polypane-what-other-productmethods-did-you-consider","title":"How did you find out about Polypane? What other product/methods did you consider?"},{"url":"#how-do-you-use-polypane-during-your-landing-page-audit","title":"How do you use Polypane during your landing page audit?"},{"url":"#what-results-did-you-see-in-your-audit-after-you-started-using-polypane","title":"What results did you see in your audit after you started using Polypane?"},{"url":"#whats-next-for-earnworthy-where-can-we-learn-more","title":"What's next for Earnworthy, where can we learn more?"}]},"excerpt":"We interviewed Nicholas Scalice, the founder of  Earnworthy  and creator of the  GrowthMarketer.co  newsletter about how he uses Polypane to be able to provide…","frontmatter":{"title":"How Earnworthy uses Polypane to audit landing pages and land 25% more customers","cover":"/blogs/earnworthy/earnworthy.svg","date":"2020-08-17","updated":null},"fields":{"slug":"/blog/how-earnworthy-uses-polypane-to-audit-landing-pages-and-land-25-more-customers/","date":"2020-08-16T22:00:00.000Z","ogFileName":"how-earnworthy-uses-polypane-to-audit-landing-pages-and-land-25-more-customers"}}},"pageContext":{"slug":"/blog/how-earnworthy-uses-polypane-to-audit-landing-pages-and-land-25-more-customers/"}},"staticQueryHashes":["4164364741","425175329"]}